Introducing TasteCo

Your taste, incorporated.

Turn your taste into a company and sell shares in it. Your TasteCo grows as you grow, and the people who believe in you early can own a piece of what you become.

Apply now →
What is a TasteCo

One umbrella for everything you create.

A TasteCo is a real company that holds all of your creative output under one name and one cap table.

It isn't tied to one product. Art, research, ventures and collaborations all live inside it, and it grows as your taste does.

What lives inside
ArtArt projects

Collections, shows, films, albums and editions.

AgentsAgentic businesses

AI-run ventures that make, sell and ship in your style around the clock.

CollabsCollaborations

Brand partnerships, co-created work and joint ventures with other founders.

ProductsProducts & drops

Physical goods, digital tools and limited releases.

ResearchScientific research

Studies, experiments and discoveries, plus the data and patents they produce.

IPIP & licensing

Music, designs, characters and formats others pay to use.

NextWhatever comes next

New mediums and ideas join the same company. No new paperwork.

Why it's valuable.

It compounds.

Every project builds the same company. Ten years of work stays in one place instead of scattering across side hustles and expired contracts.

Taste scales now.

Agents can execute while you decide. One person's taste can run many ventures at once, and all of them roll up to your TasteCo.

Backers own the arc.

Not one album or one product. A share of everything you make from here on.

How it works

You build. Believers buy in.

Humanipo works like the private market for startups, applied to people. Shares are issued privately, sold to verified investors and traded between them.

Step 1Incorporate

Form your TasteCo

We set up the company, the cap table and the paperwork. You stay the founder and the majority owner.

Step 2Raise

Sell shares privately

Offer a slice of your TasteCo to people who believe in you. You choose when to raise and how much to sell.

Step 3Trade

Open the secondary market

Shareholders can sell to other verified investors in scheduled trading windows, the way private company stock changes hands.

No public prices. Valuations and trade prices are never published. Only the people in a deal see its terms.

Where it started

First we took humans public.

Humanipo began with people selling shares in themselves. The founders and backers who joined that first version are the reason the next one exists.

2008

Mike Merrill sells 100,000 shares of himself and becomes the first publicly traded person.

Humanipo v1

Creators, founders and investors let their community buy shares in them.

Now

Anyone with taste can incorporate it and sell shares in what they become.

Founders

Featured on Humanipo
Amir Obè
Amir ObèRapper, singer, songwriter
Mike Merrill
Mike MerrillArtist, crowdfunding pioneer
Nicola Formichetti
Nicola FormichettiFashion designer, creative director
Chris Fong
Chris FongFounder of Xoogler.co, angel investor
Daniel Levitin
Daniel LevitinNeuroscientist, NYT best-selling author
Sheridan Clayborne
Sheridan ClayborneThiel Fellow, Forbes 30 Under 30

Investors

Featured on Humanipo
Chris Messina
Chris MessinaInventor of the hashtag
Sam Lessin
Sam LessinGP at Slow Ventures, former VP at Facebook
Tristan Pollock
Tristan PollockPartner at CoolClimate Fund, ex-500 Startups
Jack Smith
Jack SmithSerial entrepreneur, investor
AJ Vaynerchuk
AJ VaynerchukSerial entrepreneur, investor
Humanipo in the pressWiredThe InformationFront Office SportsThe HustleO GloboHeise
For backers

Own a piece of the people shaping culture.

Back founders before everyone knows their name. Hold real equity in their TasteCo as their work, reach and ventures grow.

OwnershipReal equity

Shares in a real company, recorded on its cap table.

AccessVerified investors only

Every buyer passes identity and accreditation checks.

LiquiditySecondary windows

Sell to other verified investors when a trading window opens.

DiscretionPrices stay private

No public valuations, no price charts, no leaderboards.

Incorporate your taste.

We're accepting a small first group of founders. Tell us about your work and what you want to build.

Apply now →